2022

Ilpoom Jinro

For the flagship commercial campaign of HiteJinro’s premium distilled soju Ilpoom Jinro, our studio produced full-scale fluid simulations and photorealistic CGI product shots. Central to the campaign's visual identity was the depiction of pure liquid dynamics—ranging from macro pour mechanics and crown splashes to intricate sub-zero freeze-filtration micro-particles. Utilizing advanced FLIP fluid solvers, custom caustic shaders, and multi-pass compositing, we seamlessly integrated live-action elements with 3D liquid passes, translating the spirit’s clarity, smooth texture, and heritage into a refined, high-contrast visual experience.